PopulaiDecision rehearsal for founders and leadership teams
Know who will push back before you decide.
Populai builds a panel of the people your decision affects, has each one judge it, and shows you where resistance forms, why, and what would change their minds. In about two minutes.
- + 20 to 40 stakeholder types
- + Go, Fix, Hold or Kill verdict
- + Board-ready report
// Perspectives, not predictions.
Example report
SaaS Pricing Tier Restructure
Top objection
Procurement teams may veto renewals during the transition period
"I budgeted for fixed costs. Now I need to re-forecast every quarter."
What would change their minds
Add optional spending caps to address budget predictability concerns
Most bad decisions felt reasonable at the time
Real feedback is slow, biased, expensive, or unavailable.
Surveys flatten nuance. Advisors narrow perspective.
Most teams never test how decisions are judged under real constraints.
Populai exists to surface resistance, disagreement, and fragility before commitment.
Decisions worth rehearsing
The ones you can't easily take back, and where the people affected will have a view.
Raising your prices
See which customers walk, which shrug, and what would keep the ones you want.
See exampleRestructuring the team
Find out who feels the change most and what makes it land badly before you announce it.
Launching something new
Hear the objections your early buyers will raise before you spend the launch budget.
See exampleChanging how people work
Office days, new tools, new processes. See where adoption will stall.
See exampleMaking a senior hire or leadership change
Test how the team, customers and partners read the move.
Changing a supplier, brand or offer
Spot who depends on the old way and what they need to hear.
See exampleHow a rehearsal works
Describe the decision.
In plain English, with who it affects and what constraints matter.
Populai builds the panel.
20 to 40 stakeholder types designed for this decision. Each one reads it and judges it independently, without being told what to think.
Read the report.
A Go, Fix, Hold or Kill verdict, where resistance sits, the top objections, and what would change minds. Export it as a board pack.
Most rehearsals finish in one to two minutes.
Read the full methodWhat you get
The verdict
Go, Fix, Hold or Kill, with how confident the panel is.
Where resistance sits
Support, resistance and undecided, weighted by who matters.
The objections, in their words
Real quotes from the panel, grouped into themes.
What would change minds
The moves most likely to turn resistance.
Honest about what this is
It is
- A fast way to find the objections you haven't thought of.
- A rehearsal before real people hear the decision.
- A structured second opinion you can show your board.
It is not
- A forecast of what will happen.
- A survey of real people.
- A replacement for talking to your customers and your team.
Subscription
One rehearsal costs less than one big decision made blind.
£149 / month
Prices include VAT. Renews monthly until you cancel.
- 1 decision rehearsal every month, with populations up to 1,000 people
- Unused rehearsals do not roll over to the next month
- Extra rehearsals for subscribers at £99 each
- Decision history, comparisons and board pack exports
- Custom audiences from your own network, and the regional impact map
- Cancel any time; access runs to the end of the paid period
Single rehearsal
No subscription. One rehearsal, when the decision is real.
One rehearsal
Populations up to 1,000 people
£249
One-off payment, including VAT
Rehearsals are not refundable once used. Read the refund policy and terms.
Included in all plans
Custom Network Audiences
Regional Impact Map
Synthetic Persona Rehearsals
Board Pack Export
Audience-based and regional modelling are included at no extra cost.
Not sure which option is right for you?