PopulaiPriced for decisions, not usage
Populai is not used every day.
It is used when something matters.
That's why pricing reflects decision weight, not screen time.
Subscription
One rehearsal costs less than one big decision made blind.
£149 / month
Prices include VAT. Renews monthly until you cancel.
- 1 decision rehearsal every month, with populations up to 1,000 people
- Unused rehearsals do not roll over to the next month
- Extra rehearsals for subscribers at £99 each
- Decision history, comparisons and board pack exports
- Custom audiences from your own network, and the regional impact map
- Cancel any time; access runs to the end of the paid period
Single rehearsal
No subscription. One rehearsal, when the decision is real.
One rehearsal
Populations up to 1,000 people
£249
One-off payment, including VAT
Rehearsals are not refundable once used. Read the refund policy and terms.
Included in all plans
Custom Network Audiences
Regional Impact Map
Synthetic Persona Rehearsals
Board Pack Export
Audience-based and regional modelling are included at no extra cost.
Not sure which option is right for you?
Pricing Calculator
Estimate your monthly cost based on expected decision volume
Rehearsals per month
Each rehearsal can use a population of up to 1,000 people.
With Populai Monthly
Prices include VAT.
Feature comparison
What you get at each population size
| Feature | Directional 300 | Confidence 600 | Rehearsal 1,000 |
|---|---|---|---|
| Population Configuration | |||
| Population scope selection | |||
| Diversity level control | |||
| Power weighting | |||
| Custom persona constraints | |||
| Multi-segment analysis | |||
| Output Depth | |||
| Decision signal (Go/Fix/Kill/Hold) | |||
| Confidence band | |||
| Perspective breakdown | |||
| Representative voices | 3 | 6 | 12 |
| Leverage & risk analysis | |||
| Narrative resistance testing | |||
| Stability analysis | |||
| Stakeholder mapping | |||
| Export & Integration | |||
| Save to history | |||
| PDF export | |||
| Board pack format | |||
| Comparison view | |||
| Executive summary | |||
All runs include full population simulation with internally consistent personas.
Billing questions
Clarity on costs, not hidden terms
Have a question not covered here?