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    Legacy Product Deprecation

    Testing customer response to sunsetting a legacy product with forced migration

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    Decision Signal

    FIX

    Address identified issues first

    High confidence
    Enterprise segment shows consistent resistance

    Population Response

    34%
    44%
    22%
    ● Supportive 34%● Resistant 44%● Unclear 22%

    Decision Tested

    Deprecate legacy product and require all customers to migrate to new platform within 12 months

    High Stakes6 Months

    Population Simulated

    Buyers & Users

    600

    synthetic personas

    Overweighted: Long-tenure enterprise customers

    Scenario

    Customers receive migration timeline with feature comparison and migration support offer

    12-month deadline firmMigration support included at no costSome legacy features not available in new platform

    Representative Voices

    "We have 8 years of workflows built on this. 12 months is not enough time."

    CIO, Enterprise, 51conservative

    "The new platform is objectively better. Happy to have a forcing function to migrate."

    Product Owner, 33aggressive

    "Which features aren't migrating? Our compliance team needs a detailed gap analysis."

    IT Director, 46conservative

    "We've budgeted for other projects this year. This throws off our entire roadmap."

    Operations Manager, 39moderate

    "Finally. The legacy system has been holding us back for years."

    Team Lead, 28aggressive

    "This is the third forced migration in 5 years. We're evaluating alternatives."

    VP of Operations, 58conservative

    Leverage Points

    What improves judgment

    • 1
      Extend timeline to 18-24 months for enterprise customers with complex implementations
    • 2
      Provide detailed feature parity roadmap with committed delivery dates
    • 3
      Offer dedicated migration project management for top-tier customers
    • 4
      Create legacy feature preservation mode for critical workflows

    Unresolved Risks

    What remains uncertain

    • Enterprise customers may use migration as opportunity to evaluate competitors
    • Missing features may be more critical than internal teams realize
    • Migration failures will generate disproportionate support burden
    • Contract renewal timing may create cliff of simultaneous migrations
    Note:This is perspective coverage, not prediction. Synthetic personas reveal possible reactions. They do not forecast market outcomes.
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